Levi’s “Wear What Fits” at Bryant Park + Campaign

26 Aug

Levi’s is on an intense PR spree, and we are loving it!

This Friday, August 27th, Levi’s will be hosting a “Wear What Fits” Event at Bryant Park. Starting at 10 AM, if you bring something that doesn’t fit (it will be donated to GoodWill), you will be fitted and given a free pair of Levi’s® Curve ID jeans. Sweet deal right? Do some good and get some great jeans. Oh, and by the way, there will be a performance from JANELLE MONAE! AH!

While we’re speaking about it, the Levi’s® Curve ID campaign has been spreading like wildfire throughout NYC the past week. Their new ad (from Weber Shandwick I believe?), speaks to women of all shapes and sizes. The Levi’s design team realized that all asses are not created equal, and has created a custom fit for every body.

Slight Curve – designed to celebrate straight figures. Slight Curve is designed to define a woman’s waist, while accentuating her curves. If jeans usually fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.

Demi Curve
– designed to fit even proportions. Demi Curve is designed to flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist, but don’t flatter the figure, a woman should try the Demi Curve.

Bold Curve
– designed to honor genuine curves. Bold Curve is designed to hug the waist, without gapping or pulling. If jeans usually fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.

With all that information and you’re still not sure, you can go to the Levi’s site and take the Curve ID Quiz . Don’t want to take the quiz? There’s step by step instructions on how to measure yourself at home. Want to get out of the house? You can visit any Levi’s store and have someone fit you. Phew! All these options and so little time to shop!

You Nguyen, SVP of Women’s Merchandising & Design, even sits on YouTube with you and explains the work behind the Curve ID concept. I’m excited and can’t wait to get into a pair of these for the fall!

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One Response to “Levi’s “Wear What Fits” at Bryant Park + Campaign”

  1. Da Buffsta September 1, 2010 at 6:40 PM #

    I went and it was FAB. The jeans fit so well!

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