Last year was amazing, and this year Fashion’s Night Out is at it again!
FASHION’S NIGHT OUT 2010:
FNO will return to NYC in New York on Friday, September 10, from 6 p.m. to 11 p.m. Last year, in NYC alone, more than 800 participating stores across the five boroughs feted thousands of shoppers who supported the fashion and retail industries—we expect this year’s event to be even bigger and better, with a lot of fun surprises!
FASHION’S NIGHT OUT ON A GLOBAL LEVEL:
In the United States, FNO is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. Around the world, countries led by at least fifteen international Vogue editions, will once again participate in the festivities. Nations including England, China, Japan, India, Italy, France, Brazil, Germany, Spain, Russia, Greece, and Taiwan— Turkey), each country will celebrate Fashion’s Night Out on one night between Sept 7 and Sept 16, 2010.
A percentage of the sales from the Fashion’s Night Out will be donated to The Change Network and NYC AID Fund.
The making of Fashion’s Night Out will be the subject of an hour-long, prime-time special on CBS, Tuesday, September 14, at 10 p.m. EST. Cameras will follow celebrities, designers, editors, and retailers as they prepare for year two of FNO, taking viewers behind the scenes during months of intense planning and tracking the night itself as it unfolds across the globe. This special will also look beyond the glamour to the real-life implications at stake, focusing on the individuals working in all parts of the industry, from salespeople to design staff, for whom the vibrancy of the fashion business is a question of economic survival.
ABOUT FASHION’S NIGHT OUT:
Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry’s economy. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 10, 2010, Fashion’s Night Out will return to New York City and launch in cities nationwide to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events. For more information visit www.fashionsnightout.com, powered by QVC, or join us on Facebook and Twitter (www.twitter.com/fnonyc).
RESULTS FROM FNO 2009 INCLUDE:
According to an independent study by ShopperTrak:
- Foot traffic in stores jumped by 50% that night.
NYC & Company conducted a survey:
- 75 percent of them bought something that night.
- Two-thirds of those consumers visited stores they have never been to before.
- 61% ventured out of their comfort zones, going to neighborhoods outside of their work and living areas.
- July 30th to register to participate: In order to be included in NYC & Company printed materials prior to September 10.
For more information visit www.fashionsnightout.com
For the first annual Fashion’s Night Out 2009, Melissa and I had the chance to make our rounds all over NYC. From men vogueing in the window of Opening Ceremony to the signature Tiffany Blue carpet strewn on Fifth Avenue, Fashion’s Night Out 2009 was a mindblowing experience. Let’s hope this year delivers as much as the first!
We will be posting the schedule of events as soon as we get them, so stay tuned.